Developing your brand and enhancing the creative capacity of your teams
Developing a cohesive, impactful and innovative brand strategy is essential to any organization. As a brand strategy consultant, I help organizations build their brands from a foundation of creativity and customer insight. I work with national and local enterprises to surface insights from team members and from community stakeholders, to develop and expand a brand story for my clients, and to create an actionable strategic plan to weave their brands into the fabric of our culture. Through stakeholder engagement, research, design sprints and evidence based creative processes I help organizations build their impact and meet their unique goals.
Consulting services:
- Facilitation of creative capacity development, design thinking and creative process enhancement training workshops (half day and full day workshop sessions).
- Benchmarking research to identify the creative capacity of your organization and the high impact practices that can enhance your team’s innovative potential.
- Evidence based feasibility and impact studies for projects and initiatives within the creative and cultural economy.
- Brand strategy development.
- Community engagement strategy development.
- Development implementation strategies for new organizations encompassing all phases of marketing, from design and distribution decisions to advertising and public relations messaging.
All of my consulting work is custom-designed to meet the needs of the client organization. If you are interested in connecting, please reach out to adorland@mtroyal.ca with a brief description of the kind of project you are hoping to pursue and the goals you are hoping to meet for your brand. If it seems like we may be a good fit, we can schedule a no-obligation, 20 minute phone call to discuss your needs and see if we should talk further.