– Exploring the Practice of Creativity –
How do we measure creativity? Most of the scales below focus on creativity as a problem-solving activity, aimed at developing what Amabile might call heuristic solutions to existing problems: just what we’re hoping our marketing students will do in their classes and, someday soon, in their careers! Here’s a breakdown of the scales that are most commonly used in the post-secondary context today.
Innovation. We’re hearing this word a lot these days – in our federal budget, our businesses and especially in our research work. The use of design thinking as a method to generate innovation in spaces outside the design studio is something that I believe we should all celebrate. If, as the meme-verse tells us, creativity … Continue reading Connecting Creativity and Innovation – researching our #cdninnovation future